One year ago, Gradient Creative Agency was a dream. Like many, we had high hopes for 2020, and at the start of the year, we decided to pursue that dream—a company founded on honesty, transparency, and communication—but as soon as we began, the world pumped the brakes.

You only have the time to come up with one post, then you share it to Facebook, Instagram, Twitter, and LinkedIn. It’s certainly efficient, but is it the best strategy?

If your friend or loved one is working from home for the foreseeable future, they might love some of these products that helped us make it through this year.

When you’re sending out a newsletter, you have just a few seconds to grab your reader’s attention. That means your subject line has to be really compelling! So how do you write a subject line that makes people click?

To really serve your brand, you can’t just take a picture and post it—there’s a lot of care and thought that goes on behind the scenes. Here are a few of our favorite apps that will level up your Insta.

One of the biggest social media myths is that you need fancy camera equipment to take great photos. In truth, all you need is your iPhone! But how do you take a photo that’s double-tap-worthy? We’ve got some tips!

When you’re starting a newsletter, there’s lots of platform options to choose from. Mailchimp dominates the market, and Squarespace provides easy integration with your website. After digging through all the different platforms, we decided to go with Flodesk, and we’re so glad we did.

Hashtags aren’t as universally effective as they used to be. Popular hashtags are oversaturated, often with millions of posts, and your content gets buried quickly—but that doesn’t mean you shouldn’t use them. You just need to start using them strategically!

If you want your social media to be an active part of growing your brand or business, you can’t just post and forget it—you have to put in the work! Here are five things you should be doing on Instagram every day.

Search Engine Optimization. You’ve heard it, you’ve seen it, but you don’t understand it. So what do you need to do for your website? Here’s a good place to start.

Most businesses have a logo that creates name recognition and helps them stand out from the crowd. Real estate agents are their own businesses, so why should they be any different? Here’s a few reasons why we love branding real estate agents.

Your website isn’t there just to look pretty. If it isn’t helping drive your business, you may need to make some changes! Here are three things you can do to make sure your website is helping you convert sales.

Do you ever have a hard time deciding what to post on Instagram? You have a lot of content, but you just can’t think of how to use it? Or maybe you’re new to Instagram and you don’t know where to begin. Today, we’re sharing 30 ideas to help kickstart your posting schedule!

If you’re scrolling through fonts, just the number of options available can make typography seem intimidating. There might be times you just want to pick a font and be done with it! Picking the right font, however, is an essential part of design—whether you’re creating a logo or making a flyer. But where do you start?

In 2019, Squarespace began giving select users access to its new, upgraded version—Squarespace 7.1. In 2020, 7.1 became available to everyone! Old Squarespace templates are still accessible, and if you feel comfortable working with 7.0 you might hesitate to make the switch. Here are a few reasons why we’re pro 7.1!

Not every business should be on every social media platform. There’s nowhere that’s more obvious than TikTok—a place where many brands are trying (and failing) to stay relevant. Though there are quite a few misses, there are also some hits! We’ve rounded up our favorite brands that know how to succeed on Gen Z’s favorite platform.

Recently, Instagram rolled out their TikTok competitor, called Reels. It’s built into the Instagram app, and you record and post them from the space where you normally create Stories. So what is Reels? And should you use it? We’re here to tell you everything you need to know!

Even though Instagram is a visual platform, it takes more than beautiful pictures! You have to give people a reason to follow you, and one way to do that is through content that adds value—but what does that look like?

When we first started our business, we realized that there was a lot we didn’t know. We had a do-it-all-ourselves mindset, and because of that we had a hard time zeroing in on our goals as a business. We finally realized that we could be doing better, so we enlisted the help of our friend and business coach, Jena Viviano. 

There’s a saying that goes, “You can do everything, but you can’t do everything well.” It’s true! When you have to split your attention in a million different ways, parts of your business will suffer. One thing you should consider outsourcing is social media marketing, and here’s why.