What is SEO?

Search Engine Optimization. You’ve heard it, you’ve seen it, but you don’t understand it. We can help!

SEO is the process of making your website more likely to show up at the top of search engine results. It’s an important tool in your web design, because a website that shows up on the first page of Google will get far more traffic than one that shows up on the fourth page—and that traffic can be the difference in a company that fails and a company that succeeds. So what do you need to do for your website? Here’s a good place to start:

Compress your images. 

Websites that load quickly are favored by search engine algorithms. The main reason websites take a long time to load? Their image file sizes are too big! If you want to reduce the file size of your images without losing quality, upload them into a tool like compressor.io. Your website will start running quickly and smoothly!

Use keywords.

Keywords help search engines know what your business is all about. When a user has a question or searches a term, the search engine uses keywords to determine how much your website matches the search, and that determines where you will show up in the rankings. Keywords can be used in blogs, captions, headlines, and more. The more you use, the more effective they will be.

Create shareable content.

A large contributor to your search engine ranking is backlinks, or links that direct people to your website from elsewhere. When you create shareable content like blogs, you are creating the possibility of more backlinks to your website. Backlinks show search engines that your site is popular and trustworthy, which helps boost your ranking.

Use these tips, and your website will start moving up the rankings in no time!