5 Brands Crushing It On TikTok

Not every business should be on every social media platform. There’s nowhere that’s more obvious than TikTok—a place where many brands are trying (and failing) to stay relevant. Though there are quite a few misses, there are also some hits! We’ve rounded up our favorite brands that know how to succeed on Gen Z’s favorite platform.

The Washington Post (@washingtonpost)

Thanks to the face of the WaPo TikTok channel, Dave, print might not be dead after all. The newspaper found a way to make the news quick, fun, digestible, and viral, generating a new generation of readers and subscribers that will be loyal to the brand.

Bride the Label (@bride.kc)

Wedding planning can be stressful, but the team at Bride the Label will make you want to start dress shopping asap. Their stunning dresses are shown off alongside trendy music and with creative transitions. 

Fenty Beauty (@fentybeauty)

With Rihanna behind the brand, you know they know what’s up. By developing content like step by step make-up tutorials and new product promos, Fenty Beauty has cultivated an engaged community of followers.

Chipotle (@chipotle)

Chipotle learned early to harness the power of the challenge—from #GuacDance to #ChipotleLidFlip, they’ve gotten a large audience to watch and participate in their challenges. They make going viral look easy!

Gymshark (@gymshark)

It takes a lot to make us want to work out, and Gymshark has almost done it. Fitness memes, workout tips, and exercise challenges flood their feed. Inspiration and motivation? You can find it here!

We know...these brands are doing pretty great! Thinking of starting a TikTok for your brand? Make sure you build out a strategy first—but don’t forget to have fun. And if you need more help, you know where to find us!