Adding Value On Instagram

How do you get people to follow your brand on Instagram? Even though Instagram is a visual platform, it takes more than beautiful pictures! You have to give people a reason to follow you, and one way to do that is through content that adds value—but what does that look like?

Educational Posts

These posts are meant to teach your followers something. They’re encouraged to follow your page, because they want to learn something new! Examples include:

• Step by step instructions

• Tips and tricks

• Life advice

Inspirational Posts

These posts are meant to make your followers feel good. They’re encouraged to follow your page, because they want to be inspired! Examples include:

• Loving on clients

• Motivational quotes

• Feel-good stories

Entertaining Posts

These posts are meant to entertain your followers. They’re encouraged to follow your page, because they want to have fun! Examples include:

• Silly jokes

• Pet photos

• Videos

Value-add content not only gives people a reason to follow you, it also gives your followers a reason to engage! Fold posts like these into your content mix, and watch your brand grow.