Let’s Talk Fonts
If you’re scrolling through fonts, just the number of options available can make typography seem intimidating. There might be times you just want to pick a font and be done with it! Picking the right font, however, is an essential part of design—whether you’re creating a logo or making a flyer. But where do you start?
What’s out there?
Fonts typically fall into four categories:
Serif font ⇨ has appendages
Sans Serif font ⇨ has no appendages
Script font ⇨ looks like cursive
Decorative font ⇨ all other font styles
Within each category there are subcategories, including:
Brush ⇨ appears drawn by a marker or paintbrush
Slab Serif ⇨ appendages are less “fancy” than traditional serifs
Retro ⇨ matches the style of a specific era
Monospace ⇨ every letter takes up the same amount of space
What do you need?
Before you choose a font, it’s helpful to think about what you will be using it for. Will it be used in a professional office like a law firm, or in a fun environment like a cupcake shop? Is the business personality traditional or modern? Is it going to be used on business cards or for packaging? All of these questions will help you determine which font you should choose.
Where can you look?
If you’ve looked through all the fonts on your computer and you aren’t happy with them, don’t fret! One of our favorite places to look for custom fonts is Creative Market. There, you can search through custom fonts from hundreds of designers—and you can search fonts by category!
