Should You Outsource Social Media?

It’s hard to be a business owner these days. There’s staffing, scheduling, and accounting—and now, social media marketing has been added on top of it all! There’s a saying that goes, “You can do everything, but you can’t do everything well.” It’s true! When you have to split your attention in a million different ways, parts of your business will suffer. One thing you should consider outsourcing is social media marketing, and here’s why:

It saves you time

Let’s face it—social media is often pushed aside for more pressing matters. When an employee calls in sick or your website malfunctions, you don’t have the time to think about what you should be posting on Instagram. Outsourcing your social media means you get to focus on what you do best—running your business!

You get an expert

Most people don’t have time to stay on top of social media trends, but your social media manager will! Their expert knowledge on new tools, hashtags, and viral content means that you’ll always be a part of the conversation, not late to the game.

It provides consistency

A social media manager is devoted to making sure your feed looks its best. That means they’ll make sure every image or graphic fits your brand’s voice and style. It also means they’ll be able to post consistently, so your followers will know exactly what to expect from your feed.

You get support

With some social media packages (like our Make Some Moves package), you get added engagement support. That means you don’t have to waste time checking your DMs all day—you’ll have a team ready to answer any questions about your hours, safety precautions, and more. 

It turns social media into a marketing tool

When was the last time you had time to sit down and develop a social media campaign? Do your posts have goals? Do they fit within a larger strategy? Showing up on the feed is just the beginning—your posts aren’t generating sales unless you have a thoughtful strategy behind it all, and that’s just what a social media manager can build!

Interested in shifting social media off your plate? Get in touch!