Ashley Locke Ashley Locke

Link in Bio Sites

A while ago we posted a blog about two “link in bio” sites, Linktree and Milkshake. Since that post, several other options have become available, and we wanted to share them all with you! There are different styles and levels of customization on each site, so you can choose which one works best for you!

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Ashley Locke Ashley Locke

5 Things To Include in Your Content Plan

Business owners know how difficult it can be to maintain a social media presence on top of everything else there is to juggle. That’s why it’s important to make a content plan! But how do you go about creating a content plan? Start with these five things!

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Ashley Locke Ashley Locke

What's New On Instagram

You know what they say… social media is always changing. The last few months have brought several updates to Instagram—many of which are great for businesses, creators, and entrepreneurs. So ICYMI, here’s what’s new!

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Ashley Locke Ashley Locke

Blog Writing Checklist

The goal of writing blogs for your business is to drive traffic to your website. Blog posts can help your page rank higher on Google, which in turn increases traffic. Don’t know where to get started? We have a few tips to help you out!

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Ashley Locke Ashley Locke

What Are Content Buckets?

When we are creating a social strategy for our clients, we develop content buckets. These buckets—or categories—each have a different purpose, but together they all work towards the goals of our clients.

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Ashley Locke Ashley Locke

Make the Most of Email Marketing

Email strategy is a key tool in your digital marketing toolbox. It’s a direct line of communication to your most engaged customers, and it gives you the opportunity to share news and products, as well as ask for customer feedback—but if you want your emails to make an impact, you have to plan them well.

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Ashley Locke Ashley Locke

5 Tips For Your About Page

The About page of your website is one of the most important pages. It’s where you sell yourself to the client—where you introduce your “why.” Why do you own this business? Why should you be trusted? It’s important to get it right! So here are five tips to consider when you’re writing your About page.

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Ashley Locke Ashley Locke

Last Minute Christmas Gifts

Let’s be honest—almost all of us have some last minute Christmas shopping to do. As work-from-home experts and entrepreneurs, we have some pretty great gift ideas that make work life (and home life) better! Chem ‘em out!

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Ashley Locke Ashley Locke

Website CTA Buttons

Getting visitors to your website is the easy part—but once they’re there, how do you get them to make a purchase, join your mailing list, or sign up for a course? CTAs, or Calls-to-Action, are your best friend when it comes to making your website an effective sales tool. Here’s what they are and why they’re important to creating a successful business.

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Ashley Locke Ashley Locke

Revamp Your Hashtag Strategy

First things first—hashtags aren’t as important as they used to be. Popular hashtags are oversaturated, and your content can get lost in literally millions of posts—but that doesn’t mean you need to give up on hashtags altogether.

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Ashley Locke Ashley Locke

Pinterest for Business Owners

Even though Pinterest is overwhelmingly popular, many businesses still haven’t taken advantage of the social media platform. Pinterest—like Google—is a search engine, and it can be a powerful tool for helping your business grow.

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Ashley Locke Ashley Locke

Facebook Ads and Audiences

As social media grows and changes, so does how people interact with it—that’s true for both paid and organic social media. Over the last year, Facebook recognized a shift in how audiences were responding to its ads. After diving into the above-average 2020 performance data, they released an extensive report that identified their key findings.

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Ashley Locke Ashley Locke

5 Social Media Copywriting Tips

When it comes to social media, the most important thing is consistency—but the next most important thing is making sure your captions convert. Writing copy seems easy, but there are lots of important details that go into a strong caption. Here are a few tips that will help your copy shine!

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Ashley Locke Ashley Locke

Busting Instagram Myths

There’s a lot of noise floating around on the internet about Instagram and how you can be successful at it. Unfortunately a lot of this advice is incorrect at worst, and misguided at best. We are going to bust a few myths you may have heard about Instagram!

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Ashley Locke Ashley Locke

Things You Can Do With Facebook Ads

Many businesses are curious about running Facebook ads, but they aren’t sure if it’s worth it. We’re here to tell you—it is! You can do so much with Facebook ads, even after the new updates.

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Ashley Locke Ashley Locke

Why You Aren't Getting Clients From Instagram

By now, everyone knows that Instagram is a great marketing tool for businesses—but that doesn’t mean that businesses are using it correctly. Many business owners and entrepreneurs will make post after post, but they never see any results.

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Ashley Locke Ashley Locke

Instagram Calls To Action

If you’re trying to increase engagement, Calls To Action, or CTAs, are the way to go! CTAs encourage the reader to perform an action—like a post, leave a comment, etc.—which increases engagement on your posts. Adding a CTA to your normal posts is SO easy.

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Ashley Locke Ashley Locke

Instagram Stories VS. Instagram Posts

Everyone knows about Instagram posts and stories, and most people are probably using both platforms—but are they being used the right way? Yes, you should be posting different things on your stories than you post to your feed. But what’s the difference between the platforms?

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Ashley Locke Ashley Locke

How To Make Engaging Instagram Stories

Instagram Stories are a great tool for a business. Oftentimes your stories will get seen more often than your feed posts! So how do you take advantage of the tool and create stories your audience wants to engage with? Keep reading!

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Ashley Locke Ashley Locke

How to Brand Your Business Yourself

Starting a new business can get expensive, and not everyone has the money to invest in a designer right away. Even so, branding your business is one of the most important things you can do. Even if you can’t afford a designer, there are still steps you can take to create a strong brand on your own. 

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