Busting Instagram Myths

There’s a lot of noise floating around on the internet about Instagram and how you can be successful at it. Unfortunately a lot of this advice is incorrect at worst, and misguided at best. We are going to bust a few myths you may have heard about Instagram!

Myth: You have to post every day to grow.

Truth: You have to post consistently to grow. How often you post isn’t as important as letting your community know what to expect from you. Create a schedule and stick to it, then focus more of your energy on engagement.

Myth: You should use all 30 hashtags in every post.

Truth: Using hashtags just to use them isn’t a good strategy. Hashtags should be niche and specific to your work. Focus on 10-15 quality hashtags rather than focusing on the quantity of hashtags.

Myth: Posting only Reels will help your account grow faster.

Truth: While Reels do provide an avenue for increased reach, views can be inconsistent. It’s more beneficial to use all the tools Instagram makes available—Reels, IGTV, Stories, Carousels, Posts, and Videos. 

Do you have other questions about Instagram? Let us know! We’d love to demystify the platform for you.