Pinterest for Business Owners

Even though Pinterest is overwhelmingly popular, many businesses still haven’t taken advantage of the social media platform. Pinterest—like Google—is a search engine, and it can be a powerful tool for helping your business grow. It’s difficult to find a platform better for generating leads, especially since pins funnel users directly to your website. Here are a few things to consider when you start using Pinterest for your business:

Do your research:

Before you post any content, you should think about what your business does. What search terms apply to your business? Type those into Pinterest, and see what type of content pops up. This will give you a great idea of what is popular within your industry, and you can use it as inspiration when creating your content.

Use thoughtful design:

Pins don’t have to be fancy—you can make them easily on free programs like Canva. However there are some simple design rules you can follow to give your pins the best chance at engagement. You should always make sure your pins are vertical to take up more space in the feed. Make sure your text is large, simple, and easy to read, and include a call-to-action like “click here.”

Think like a copywriter:

Your copy will serve two purposes—search engine optimization and intrigue. Your copy needs to be interesting in order to make people click, but it also needs to use key terms to help it show up in search. The title should be the most attention-grabbing copy, while the description should focus on SEO.

When you upload a pin on Pinterest, the content will serve you longer than just that day—it remains searchable forever! This is another reason Pinterest is such a valuable platform to be on. With these tips, you can get started right away—but if you don’t have the time, let’s chat! We would love to help your business thrive.