Things You Can Do With Facebook Ads

Many businesses are curious about running Facebook ads, but they aren’t sure if it’s worth it. We’re here to tell you—it is! You can do so much with Facebook ads, even after the new updates. Here are a few examples:

Interest-Based Targeting

You can target Facebook users based on their interests. For example, if you are selling tickets to a film festival, you can target people who like independent film, movie theaters, and Greta Gerwig.

A/B Testing

You can run two ads with different copy, images, budgets, or audiences to see which ad performs best. The information you learn helps you create better ads in the future.

Choose Objectives

All ads are not the same. Facebook lets you choose an objective for an ad. These objectives include making purchases, finding leads, creating traffic, getting views, increasing awareness, and more!

Retargeting

After you run an ad, you can retarget new ads based on users who interacted with your first ad! This increases the effectiveness of your ad, because it's being shown to people who have already expressed interest.

If you want to run ads, but you don’t have the capacity to manage them yourself, get in touch! We would love to help develop an effective ad campaign.