Facebook Ads and Audiences
As social media grows and changes, so does how people interact with it—that’s true for both paid and organic social media. Over the last year, Facebook recognized a shift in how audiences were responding to its ads. After diving into the above-average 2020 performance data, they released an extensive report that identified their key findings. Social media news website Social Media Today broke it down into these five focus elements:
Build inclusively - Brands seeing stronger performance focused on more inclusive creative, depicting their audiences in representative and insightful ways
Create edutainment - Brands that sought to provide more education, in creative ways, generated more positive response
Sell with ideas - With social interactions limited, brands that were able to communicate ideas aligned with the desire to find new information, replacing traditional discovery processes
Speak platform language - In other words, creating content more aligned with user-generated posts and updates - ads that look less like ads
Reward self-discovery - Creative that connects with people's desire for personalized, guided information saw improved response
Each focus is paired with an example post, as well as instructions on how to replicate the ads for your own brand. There are also tips and question prompts provided that will help you when planning and building future ad campaigns. The explainers also explore how society has changed, and how those changes reflect on digital advertising trends.
Want to know more? You can dig into the guide and it’s specific tips and resources here. The guide is packed with useful information that will help you level up your ad campaigns.
Don’t have time to read the info yourself? We’ve got you covered! We’ve studied the stats to combine Facebook’s network-wide data with our years of experience to create efficient, effective ads. We’d love to help you create a successful ad campaign that boosts your business.
