Make the Most of Email Marketing
Email strategy is a key tool in your digital marketing toolbox. It’s a direct line of communication to your most engaged customers, and it gives you the opportunity to share news and products, as well as ask for customer feedback—but if you want your emails to make an impact, you have to plan them well. Here are some helpful guidelines:
Personalized emails that use the receiver's name have increased open rates.
Emails are more likely to be opened on desktop, so design with that in mind.
Emails that use under 200 words are more likely to receive engagement.
Welcome emails experience the highest open rate, so make them count.
Using emojis in the subject line increases the open rate.
Putting images in the body increases the click through rate.
Though these tips will level up your emails, it does not matter if no one is opening them! It’s very important to write a good subject line to entice readers into opening your email. It can be difficult—especially when you aren’t a copywriter—but there are tools that can help!
One of our favorite tools for writing subject lines is totally free! This email subject line tester from Coschedule can help you drive more opens, more clicks, and more conversions by giving you tips on the language you’re using. Simply type in your subject line, then it will score your subject line and let you know how you can make it better. It will let you know everything from words that increase and decrease opens, to ideal character and emoji count. Use it a few times and you’ll be writing better subject lines effortlessly!
Use these tips to help develop your email strategy. If you don’t have the time to create one on your own, reach out to us! We’d love to help you make the most of your email marketing.
