Instagram Stories VS. Instagram Posts

Everyone knows about Instagram posts and stories, and most people are probably using both platforms—but are they being used the right way? Yes, you should be posting different things on your stories than you post to your feed. But what’s the difference between the platforms?

Feed

• These posts stay forever, so make sure they add lasting value

• Potential followers will scroll through your feed posts to get to know you

• Feed posts show examples of your expertise

• You get to show off your brand fonts, colors, and themes

Stories

• These posts disappear after 24 hours, so you can have fun with them

• Use them to explain a topic in more detail

• Show your face and the behind the scenes of your brand

• You can repurpose stories to your highlights

Still not sure of the difference? We can help you plan a strategy! Let’s chat.