How To Make Engaging Instagram Stories

Instagram Stories are a great tool for a business. Oftentimes your stories will get seen more often than your feed posts! So how do you take advantage of the tool and create stories your audience wants to engage with? Keep reading!

Be human

Show your face! This is a great space to let your audience know the person behind the business. 

Use Templates

Apps like Unfold help you lay out visually interesting photo collages in seconds without any design experience.

Add value

If you share a feed post to your story, don’t just share the post. Add something extra—a poll, an insight, or a tip. 

Use subtitles

Many people tap through stories with their sound off. You don’t want them to miss your content! Add subtitles so they know what you’re talking about.

Stay on brand

For text posts or other posts that need a background, use your brand colors to keep your stories cohesive with the rest of your feed.

Use it all

Instagram offers lots of stickers that increase engagement—polls, questions, quizzes, and more. Make sure you utilize them weekly!

Too stressed to stay on stories every day? We’ve got you covered! Let’s chat!