Now that Reels have been out for almost a year, it’s pretty clear that they’re unavoidable. Instagram is pushing the TikTok competitor hard in the Explore page, even creating a section dedicated solely to Reels. Long story short, Reels are here to stay.

For most people, Google Ads are a mystery—and even if you know how to create one, it doesn’t mean it will perform well. We decided to share some insights that can help you level up your Google Ads!

If it’s been a minute since you’ve refreshed your website, it’s probably time to take a look at it. There may not be a need for a huge overhaul, but you might need to make a few minor changes throughout the year. Here are four website updates you should consider.

Meetings sound like a good idea in theory—it’s a time to make sure everyone is on the same page, to share important news and information, and to get any questions out of they way—but after moving into work-from-home life, it seems like the number of meetings have gone up and the amount of productivity has gone down. Meetings can make your workplace less efficient. Here’s how.

After a year spent at home, it seems like everyone’s average screen time skyrocketed. The endless scroll isn’t a habit we want to continue, so we’re sharing some tips on how you can have a healthier relationship with social media!

You’ve probably heard people say that social media never sleeps. That may be true—but the people behind all the cute graphics and funny captions do! Here at Gradient, we make sure to set boundaries to keep our work from bleeding into our personal lives. Here’s why!

So you’ve been investing your time, money, and energy into digital marketing, but it isn’t panning out. But why? Here are a few common problems.

For most people, Google Ads are a mystery—and even if you know how to create one, it doesn’t mean it will perform well. We decided to share some insights that can help you level up your Google Ads!

With it’s recent iOS 14 update, Apple rolled out new privacy features. Since the majority of Facebook users are on mobile devices, this can have a huge effect on your ad metrics, especially when it comes to targeting and remarketing. What does this mean for your business?

Like most folks, the Gradient team loves a good cup of coffee. We all have our preferred methods at home, but sometimes a home brew just doesn’t cut it. When we need a little extra pep in our step to get the day going, our favorite local coffee shops always save the day.

When someone visits your website, you have less than 30 second to make an impact. That means every detail has to be perfect—including your fonts.

Unless you have over 10,000 followers, the only place you can place a link on Instagram is in your bio—but sometimes one link isn’t enough.

When you’re not a photographer, taking photos can feel like a daunting task—especially when it’s for your business—but it doesn’t have to be difficult! With a few simple tips, you can take great iPhone photos of any property you’ve got for sale.

These days, lots of businesses have a blog. Even if you don’t post every week, it’s actually a great idea to keep a blog on your site. Knowing you need a blog and actually writing a blog are two different things—but we’ve got some tips to help you get started!

Social media is always changing and evolving. With the majority of 2020 spent at home, social media use skyrocketed. How are these apps going to continue serving and engaging customers and brands in the new year?

Sometimes planning your social media content can be overwhelming. We created a free, downloadable content calendar to help you out.

So you want a website—but do you know what you want on it? There’s a lot to consider when you’re putting your business on the web. Here’s a few things you should think about when you bring your brand to life online.

As a busy team with lots of clients, we found setting up meetings to be a time consuming struggle full of back-and-forth emails and rescheduled calls—until we found Calendly.

One year ago, Gradient Creative Agency was a dream. Like many, we had high hopes for 2020, and at the start of the year, we decided to pursue that dream—a company founded on honesty, transparency, and communication—but as soon as we began, the world pumped the brakes.

You only have the time to come up with one post, then you share it to Facebook, Instagram, Twitter, and LinkedIn. It’s certainly efficient, but is it the best strategy?