What’s in a Website?

So you want a website—but do you know what you want on it? There’s a lot to consider when you’re putting your business on the web. Here’s a few things you should think about when you bring your brand to life online.

How can you help?

This should be the first message someone sees when they visit your website—what problem are you solving for them? Are you taking care of the house hunting? Managing taxes so they don’t have to? Making dinner? Say it loud and clear! That way your customer knows exactly what they are there for.

Photography

Stock images can be beautiful, but they don’t say anything about you or your brand. Use custom photography to communicate your mission and make connections with your customers. Show your face, your products, or your community. Make sure the photos aren’t blurry, dark, or grainy.

Navigation

If your customer has to spend 10 minutes looking for what they need, they probably won’t stick around. Make sure your menu is easy to find and your pages are easy to navigate. Clarity is key!

Pop-Up Promo

Got a new product to promote? Gathering emails for your amazing newsletter? Either way, you should have a branded pop-up! Make sure what you’re promoting is valuable and timely, or customers won’t interact.

Testimonials

The best people at promoting you are people who have already used your products or services! Grab those testimonials and put them where everyone can see them. It’s another way to build trust with new customers.

Does all of this sound like too much work? We can help!