How many times have you looked up a business on Instagram and decided whether or not so shop there based on their feed? All the time, right? Instagram is a visual platform, so what your feed looks like is important!

While social media is an amazing way to reach your consumers, it is also the most laborious if you’re attempting to  keep an active presence. If your budget doesn’t allow for digital marketing help, we have a tip that will give your future self something to smile about—scheduling! 

When we start a branding or logo project, one of the first things that we do is create a mood board—but even if your brand has already been developed, creating a mood board is still a great idea! Why? What’s the point? Let us explain.

The tools to build a DIY website have never been more accessible. There’s a wealth of knowledge right at your fingertips—but the big question is, where do you start? There’s a lot of website builders out there—Wix, Shopify, Wordpress, and more. Our go-to, especially for service-based businesses, is Squarespace.

As entrepreneurs ourselves, we stay in the mindset of curiosity. We seek out new ideas, processes, perspectives, and goalsetters. One of our favorite ways to learn? Podcasts!

When you start a business, paying for web design is often an added expense that you may not want to pay. DIY-ing a website is easier than ever these days, and while it is possible to do it on your own, it often also comes with overlooked mistakes.

Creating a social media feed that is cohesive can seem daunting when you’re not sure where to start. Don’t worry, we got you!

Working from home isn’t always as easy as it sounds. It can be easy to get distracted or keep structured work hours. We’re work from home pros, so we thought we’d share a few tips on how to make your home workspace work better for you.

Once you’ve decided what your objective is and who you want to target, it is time to create the actual post that Facebook users will see. This is the place where you can get as creative as you want with the caption and post.

We’ve discussed the first step in creating an advertisement on Facebook—objectives. Your next step is to know your audience, aka customers. This is a crucial step for a successful Facebook Ad campaign.

Businesses all over the country are pivoting the way they view digital marketing. You may have started to post regularly on social media, but what about advertising on Facebook? How does it work? What is the difference between engagement, reach, traffic, etc.? Let us explain.

Because of the pandemic, many businesses have had to limit their service or shut down completely. If this is true for your business, you may be experiencing more downtime than usual. While it isn’t ideal to have limited operations during this time, you can use it to your advantage.

There are many ways to shift your mindset when you get into a slump. Our team at Gradient Creative Agency has compiled our personal favorite ways to lighten the mood during these times.

Early in the morning on March 3, our Nashville community was hit by a devastating tornado. We were lucky to avoid its path, but our East Nashville and Germantown neighbors sustained a lot of damage. Just as expected, people started pitching in to help right away. If you are looking for ways to help, here’s the best things you can do for now.

So you’ve started an Instagram account, but now what? Which numbers are important? How fast should you be growing? How do you measure success?

LinkedIn—lots of us have one, but are you using it to your full potential? Build up yourself to build connections.

If no one is reading your captions, do they even matter? It’s up to you to make them matter, so here’s five ways you can revamp your writing to make your captions double-tap-worthy.

Gradient, in art, is a visual technique of gradually transitioning from one color/hue/shade/etc. to another. At Gradient Creative Agency we aren’t just a women owned team providing results (and bringing a combined 18 years of experience to you)—we are a team that is passionate about the work that we do, and the people we get to do it with.