3 Updates For Downtime

Because of the pandemic, many businesses have had to limit their service or shut down completely. If this is true for your business, you may be experiencing more downtime than usual. While it isn’t ideal to have limited operations during this time, you can use it to your advantage. Here are three ways you can leverage your free time to help you get ahead.

DEVELOP A REOPENING STRATEGY

What will “returning to normal” look like for your business? How will you announce your reopening to clients and customers? Do you need graphics for your social channels? Do you have an advertising budget? Even though we don’t know the exact date that things will go back to normal, working through a plan in advance will help you be able to seamlessly navigate the situation when the time comes.

CREATE A SOCIAL MEDIA PLAN

When you’re running your business full-time, social media is often pushed to the side. Putting in work to develop a strategy now can help save you time in the future. Think about the channels you have, and what purposes they serve. What do you need to communicate to your followers? How can you make each post serve your larger brand story? How many days a week do you want a post to go out? Once you have an idea about your strategy, you can work on creating templates for repeated use and creating a content calendar to ease the burden of day to day posting.

UPDATE YOUR WEBSITE

When was the last time you refreshed your website? Does the design still match your current brand? Are all your links working? Is the information correct? Spending time with your website will help you discover any mistakes that need fixing, information that needs updating, and user experiences that need better flow.

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If you need help with this digital updates, we can help! From consulting to content creation, we can build a custom service tailored to your needs. Don’t let this time go to waste—a solid digital strategy will help bring your business back in a big way.