Why You Should Use UGC To Sell

User Generated Content, also known as UGC, is one of the best assets a business can have. UGC is an organic photo or video a customer posts of your product—the item in action with someone who actually uses it! Not only does it introduce your business to their audience, it also provides you with a photo that can connect with your followers better than styled photography. More and more businesses are using UGC in their social feeds, but these images are also starting to pop up on their websites! Here’s a few reasons why:

• 70% of consumers trust UGC more than branded content

• 79% of people say UGC highly impacts their purchasing decisions

• Customers are 6x more likely to purchase a product if the page includes pictures from social media
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The lesson here? UGC is a powerful tool on its own—but especially when you know how to use it. Try beginning with reposting photos to your feed or sharing them to your story. If you have a shop, use UGC to create shoppable posts. See if you can find a way to use UGC on your website or in your marketing emails. Fold it into your regular content, and see if your sales start to grow!

Have questions? Let’s chat!