How To Rank Higher on Google
Everyone knows that the higher you rank on Google, the more website traffic you get—and more traffic means more sales! But how do you get your site to rank higher? Thankfully Google provides all the tools you need!
Google Analytics
Google Analytics is a great tool for learning what keywords people are using to find you—and you can create an account for free! You can learn more about:
Who is visiting your website?
Where are they coming from? (Google, Facebook, Pinterest, etc)
What are their demographics?
How much time are they spending on your website?
Which pages on your website are the most popular?
And more!
Use this information to tailor your website content, especially blogs, to match what your users are already searching for!
Google Keyword Planner
Google’s Keyword Planner is a free tool that is used to find which keywords could work best for you in Google Ads—but the same keywords can benefit organic search results as well! You can discover what keywords people are using to discover brands similar to yours and begin folding those words into your content. You’ll see helpful info like:
Average Search Volume: an estimated number of how many searches a keyword gets each month
Cost: how much each click would cost you if you decided to use the keyword in a Google Ad Campaign
Google My Business
You know when you Google a business and a profile pops up on the right side of the search? That’s because the business created a Google My Business profile! When you create a profile, you can set hours including holiday hours, add your location, and allow customers to post ratings and reviews. Having a profile helps boost your place in the search results, especially in your local market!
Seem complicated? We can help you set it all up! Let’s chat!
