Let's Talk About Email Marketing

These days, people are receiving more emails than ever before. It’s important to thoughtfully design your emails so that they stand out from the rest. The average time someone spends reading an email has decreased from 13.4 seconds in 2018 to 11.82 seconds in 2020. So how do you capture your audience’s attention?

According to Email Uplers, there are three main things you should keep in mind:

• A good email design hand-holds a reader.

• It guides their reading flow, keeping them engaged.

• And it feeds them the crux of your email campaign.

You want to make sure your email is opened, not ignored. That starts in the inbox! 

• Is your brand name recognizable? 

• Is your subject line captivating?

• Is your pre-header informative?

When it comes to the design, here are things you should remember:

• Keep the email single-column.

• Keep text left aligned—centered can be difficult to read.

• Use headers to explain and break up sections.

These simple tips will go a long way toward helping your emails convert! Need more help with your email marketing? Let’s chat!