Utilize Pinned Comments

As a brand, you might feel more concerned about pinning comments on your Instagram post than being the pinned comment on someone else’s—but that’s the wrong mindset to have. When you write a comment that gets pinned, it gives you access to an entire new audience that might be interested in your content. So how do you make that happen? Here are three types of comments that often get pinned:

Thought Provoking

Commentary that makes people think deeper about the topic of the post. It shows that you are engaged with the post, and opens the door to conversation in the comments section.

Added Value

Bring more to the table by adding extra information to what the original creator has shared. This is especially useful when the information relates to your business.

Complimentary

Feel good words about the creator or their content. Though this type of comment doesn’t necessarily make others engage with you, it is likely to increase awareness of your brand name.

Follow these tips to get more pinned comments, and you’ll see your audience start to grow!