How to Brand Your Business Yourself

Starting a new business can get expensive, and not everyone has the money to invest in a designer right away. Even so, branding your business is one of the most important things you can do. Even if you can’t afford a designer, there are still steps you can take to create a strong brand on your own. 

Clarify

Nail down the why of your business. What do you do? Why do you do it? Who do you serve? What makes your business unique? These questions will help you determine your audience, which will in turn help you understand the best way to reach them.

Simplify

Clutter looks unprofessional. When it comes to your logo and brand design, keep it simple. If you don’t have design skills, a text logo can serve you well until you are ready to pay for a professionally designed graphic logo.

Design

Pick a font that you like, then choose 2-3 colors that you feel align with your brand. Use these fonts and colors in everything that you do—your social media, your website, your marketing materials—to keep things looking cohesive.

When it comes to branding DIY, less is more. With these simple steps, you can create a brand that works for your business until you’re ready to make the leap and invest in professional design—but if you are ready for a branding package, or even a cheaper logo-only option, get in touch! We’d love to help make your business a success!