How To Be Successful On TikTok

At the moment, TikTok is the best social media platform for brands hoping to reach new audiences. It has brought small brands viral fame overnight—and it’s possible for anyone if you know how to use the platform correctly. Here’s a primer on how you can make your TikTok presence work!

Be Authentic

This is advice you should use for every social media platform, but it’s especially important on TikTok. Video content makes it easy to share your values, show the people behind the brand, and teach your customers who you really are! 

Participate in Trends

There are new trends on TikTok every day, and participating in them can help get more eyes on your content! Not only is it a fun way to engage your audience, it also helps you reach a new audience that may not know about you yet!

Use Appropriate Hashtags

You might see creators and brands use trending hashtags on their videos, but those hashtags have nothing to do with the content they created! Use hashtags that are relevant to your video. That helps you reach an audience that actually cares about you, and it keeps you from getting lost in the noise.

Engage

Your customers love when they feel valued, and luckily social media allows you to show them you care easily! Reply to comments and messages. Comment on videos your brand is tagged in. It will help build brand loyalty! 

Use Popular Songs

When you notice a song being used often on TikTok, use it in one of your videos! It keeps your brand relevant, and gets more eyes on your content. Plus, it makes your video searchable when people scroll through videos created with a certain song.

Encourage Stitches and Duets

Ask questions or create challenges that encourage your followers to duet or stitch your video. This increases your reach, because you get to introduce your brand to their audience as well! Sometimes these engagement tactics can even make a video go viral!

Still need help developing a strategy? We’ve got you! Let’s chat.