Every Business Needs An Email List

You may believe that if you are not constantly launching new products or services, that you don’t really have a need for an email list. That’s not true! Emails can help you continue to grow your business and build relationships with customers. Here are three reasons you should have an email list!

It helps you learn your who your engaged audience is

Your clients and customers have to opt-in to your email list. That means if they’re on there, they chose to be! This list is people who are invested in your business. Who are they, and what do they have in common? This information can help you in other parts of your business, like organic social media and paid advertising. 

You own your list

If Facebook shut down tomorrow, you would lose all of your Facebook followers—but you would still have your email list! No matter what happens to your other social channels, your email list will always allow you to directly contact clients and customers.

It increases your website traffic

It’s important to include click-through links in your emails, because that helps drive more traffic to your site! Sometimes an email reminder is all someone needs to realize they want to make a purchase. Instead of waiting for users to come to your website, sending out an email brings your website to them!

Want to start an email list, but don’t know where to start? Let’s chat!