Flodesk’s New Pricing
What It Means For Your Business (And Why We Still Swear By It)
Since we started Gradient Creative Agency, email has been one of the most powerful tools in our marketing toolbox. It’s where we onboard new clients, send proposals, share launches, and deliver industry updates. It’s also the platform we set up most often for our clients, because when email marketing is done well, it moves people.
But here’s the truth: most email tools feel like a chore. They’re clunky, confusing, not intuitive, and definitely not pretty. But when we found Flodesk five years ago, everything changed.
And now, with Flodesk’s brand new pricing model, it’s becoming an even more accessible platform for small businesses ready to take email marketing seriously. In this blog, we’ll walk you through:
Why we’ve used Flodesk for five years straight
How we use it for our own systems + client workflows
What the new pricing structure means
Why we believe Flodesk is the best platform for small businesses and creative brands
Disclosure: We’re a proud Flodesk Partner, which means we may earn a small commission if you sign up using our link. We only recommend tools we use every day and genuinely love.
Why We Chose Flodesk (and Never Looked Back)
Gradient Creative Agency was founded in 2020, and we knew we needed a tool that could keep up with our brand design standards and our systems. We didn’t want emails that looked like templates from 2010. We wanted emails that looked like us: elevated, clean, thoughtful, and on-brand.
Flodesk was the only platform that made that possible.
Unlike other tools that claim to be beautiful but still look boxy or outdated, Flodesk was built on the belief that design is foundational, not optional. They say, “Flodesk brings your brand to life in the inbox—with stunning emails designed to captivate and convert.” And we felt that immediately.
Here’s how we use Flodesk internally:
Onboarding emails that look and feel like our brand—not generic templates
Proposal acceptance workflows that eliminated the need for extra platforms
Email updates that allow us to share news, insights, and social media tips with ease
It takes minutes, not hours, to build emails that feel like your brand.
How We Use Flodesk for Client Work
Email can be intimidating for small business owners—but Flodesk makes it feel doable. Because the platform is intuitive, visually driven, and genuinely fun to build in, clients actually want to use it.
Here’s how we set it up for them:
Monthly or Quarterly Newsletters: Perfect for segmented audiences, thoughtfully branded, and easy for clients to update on their own.
Elegant Lead Magnet Delivery: Flodesk forms + workflows make it simple to deliver freebies instantly. No tech stress, no complicated setup.
Templates That Don’t Look Templated: This is where Flodesk shines. Their patented layout technology allows custom, design-forward emails without compromising deliverability.
Clients get emails that look like their brand—not everyone else's.
Flodesk’s New Pricing: What You Need to Know
Let’s get into the details. Flodesk’s new pricing model is simple, fair, and refreshingly transparent. All tiers start at 0-1000 subscribers and include unlimited emails and unlimited forms. That alone is a big deal. Most platforms penalize you for growing your list. Flodesk never has.
Here’s a breakdown:
Lite — $19/month (annual)
Up to 25,000 active subscribers
Unlimited emails
Unlimited forms
1 workflow (perfect for beginners)
Great for new businesses dipping their toes into email.
Pro — $25/month (annual)
Unlimited emails
Unlimited forms
Unlimited workflows
1 checkout page
Ideal for service providers, creators, or businesses ready to automate.
Everything — $49/month (annual)
Unlimited emails
Unlimited forms
Unlimited workflows
Unlimited checkouts
Best for businesses ready to streamline sales pages and offers inside the same platform.
Flodesk’s simplicity isn’t just about design. It’s also about value. Every plan also includes their most advanced features with no upsell and no hidden limitations. That matters for small businesses that are trying to grow very quickly. We believe that your tools should cheer you on, not charge you more for succeeding.
What Makes Flodesk So Different
We’ve tried most platforms at one point or another, and nothing comes close to what Flodesk offers creatively. Here are the standout features that we love:
Industry-Leading Design Tools: You don’t need a designer. Their templates are modern, beautifully built, and customizable.
An Intuitive Builder That Actually Makes Sense: No clutter and no confusing menus. Flodesk has a clean interface that helps you create quickly.
Easy Integrations: Flodesk’s ecosystem is growing fast, and they now offer connections to tools like Canva, ManyChat, Thrivecart, and more. That means fewer tabs open, fewer platforms to manage, and more streamlined workflows.
Automations That Don’t Require a Tech Degree: You can set up welcome sequences, lead delivery, or nurture series without spending hours at the keyboard.
Unlimited Creativity and Unlimited Sending: Want to email your list every day? Go for it! You will never hit a “send limit” wall.
A Brand-Led Philosophy We Can Get Behind: Flodesk cares about how people trust, remember, and buy from your brand. That’s exactly why we use it.
Why We Recommend Flodesk to Our Clients
Because it works. And because it makes email feel less scary. Our clients love Flodesk because:
The emails look like their brand
They can send newsletters without help
Workflows are easy to understand
The forms are beautiful
It removes friction instead of adding it
Most importantly, it helps them build deeper relationships with their most engaged audiences, which is something social media alone can’t always do.
Should You Switch to Flodesk?
If you value:
Clean design
Intuitive systems
Automations that grow with you
Simple pricing
A platform built for modern brands
Then yes, you’ll love Flodesk as much as we do. Whether you’re building out your first email list or leveling up your 2026 marketing strategy, Flodesk makes it easy to communicate without limits.
Ready to Try Flodesk?
We’d love to help you feel confident in your email strategy. Start your free trial and get 25% off your first year using our Flodesk Partner link.
And if you want Gradient Creative Agency to set up your email system, from forms to workflows to newsletter templates, we’d love to support you. Here’s to better emails, better design, and better results for your business!
