DYK: Instagram Guides

Instagram Guides are the coolest feature you’ve never heard of. That’s right—Guides exist, even though you may have never seen them. In fact, a lot of Instagram users don’t even realize they have the ability to create Guides. So what do you need to know about them? Here’s the details.

What are Instagram Guides?

Instagram Guides are a great way to share tips and recommendations in an easy-to-use format. It’s almost like a blog—you can curate select posts and add extra commentary. Guides do not show up in your feed, but they do have a dedicated section on your profile, and you can add them to your Instagram Story.

How do you make an Instagram Guide?

Tap the + sign on the top right hand corner of your profile as if you were going to post a photo. From there, select “Guide” instead! It will bring up three options—places (recommend places in your city and beyond), products (recommend your favorite products), or posts (recommend posts you created or saved). The three types of Guides can be used to create fun content for your business, from recommending products to sharing a how-to.

Where do I find Instagram Guides?

When you visit someone’s profile, look for a book-shaped icon. If you tap on that, you’ll be able to see all the Guides they created—just like the IGTV or Reels tabs. If you like a Guide, you can easily share it to your story. 

Now that you know… get started making your own! Share your guides with us at @gradient.creative. We can’t wait to see what you create!