Should Your Business Be On Instagram?

If you own a business, you’ve probably wondered at some point—should I be on Instagram? It doesn’t matter if you sell a product or service, the answer is YES! Here’s why:

You can link it to your Facebook page

Instagram is owned by Facebook, which means you can (and should) link your pages together. Linking your pages makes it easy to publish posts to both accounts, which can cut the time you spend on social in half! It also opens the door to advertising through your Facebook Ads Manager account.

You can increase your brand awareness

Did you know there are over one billion monthly active users on Instagram? Not all of them are your perfect customer—but many of them are! By consistently posting and building a strategy around hashtags, location tags, and engagement, you can easily grow your audience.

You can get personal

Instagram has moved past the era of the perfect photo. People don’t want to just connect with a brand—they want to know the person behind the brand! Instagram Stories are a perfect way to introduce yourself to your audience, give them a behind-the-scenes look, and make them feel like they know the real you!

You can increase website traffic

How many times have you seen, “link in bio” in a caption? All the time, right? And it’s for a good reason—people click! Plus, once your account gets 10,000 followers, you can link to website pages directly through your Instagram Stories. 

You can sell directly

If you own a product based business, you can tag products on your Instagram photo so that users can make a purchase without ever leaving the app. How cool is that? Plus, Instagram is adding product tags for captions as well. Look for the rollout on your favorite brand accounts!

Want to be on Instagram, but don’t have the time? Let’s chat!